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Blair Farmer

Booth Imperfect Produce
Imperfect is a produce delivery service on a mission to reduce food waste. We work directly with farmers to purchase produce that cannot be sold at conventional grocery stores — it’s often rejected due to surplus, sizing, shape, coloration, and overall aesthetic imperfections. We offer a variety of fully-customizable fresh produce boxes delivered directly to your home, and Imperfect fruit and vegetables are 30-50% less than grocery store prices - we even offer a 33% additional discount to folks that qualify. By eating Imperfect, you’re helping build a more sustainable and effective food system in the most delicious way imaginable. You’re helping fight food waste and ensuring farmers are rewarded for their full harvest and can feed more people with less wasted water, fossil fuels, and land. You’re improving access to healthy food while creating fulfilling careers for employees. With every bite into a misshapen apple or crooked carrot, you’re helping shape our world for the better.